The Rainbow Nikes U Hloka bakeng sa Boikakaso 2017

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Khoeli e 'ngoe le e 'ngoe ea Phuptjane, mekoloko ea mookoli e phatloha ho pholletsa le New York City ho tlotla Khoeli ea Boikhohomoso ea LGBT (eo, BTW e ketekoang ho tloha merusu ea 1969 Stonewall Inn e Manhattan, e leng ntlha ea mantlha bakeng sa mokhatlo oa tokoloho ea basodoma US, ho latela Laeborari. ea Congress).

Empa mokete oa June LGBT Pride o nametse hole le Manhattan le parade ea selemo le selemo ea Pride; Hona joale mookoli o tšoaea kamohelo le tšehetso ea LGBT selemo ho pota le ho potoloha le lefatše. Nike, e ileng ea qala ts'ebetso e khethehileng ea EQUALITY ka February 2017, e boloka boikhohomoso bo ntse bo phela ka ho lokolloa ha bona morao-rao: pokello ea lieta le liaparo tsa mookoli tse u khothalletsang ho "E-ba 'Nete."

Pokello ea BETRUE 2017 e tla qala ka la 1 Phuptjane ho Nike.com le ho barekisi ba Nike ba nang le liteki tse 'ne tse fapaneng - Nike Classic Cortez BETRUE, Nike Air Zoom Pegasus 34 BETRUE, NikeLab Air VaporMax BETRUE, le Nike Flyknit Racer ho ea ka ho le letona ka tlase).

Pokello ea BETRUE ea selemo le selemo e qalile lilemong tse tšeletseng tse fetileng e le boiteko ba mantlha bo etelletsoeng pele ke basebetsi ba chesehang ba Nike ba neng ba batla ho matlafatsa mohopolo oa hore phapang e theha sechaba se betere mme e khothaletsa boiqapelo le kholo.

E boetse e kenyelletsa liaparo tsa banna le basali: Tanka ea Nike Dry Muscle, Tee ea Liaparo tsa Lipapali, T-hempe, le lisokisi tsa Nike Elite Cushion Crew Running Socks.

ICYMI, basali ba etsa thobalano le basali ba bang ho feta neng kapa neng - leha ho le joalo batho ba LGBT ba fumana tlhokomelo e mpe ea bophelo ho feta lithaka tsa bona tse otlolohileng. Ha e pholile. Ke lona lebaka le le leng la hore ho bontša boikhohomoso le tšehetso ea hau ho bohlokoa haholo. (Re boetse re rata lisebelisoa tsena tse tšehetsang mekhatlo ea basali ea bophelo bo botle.)

Nike ha e shebelle feela ho kenyelletsa sechaba sa LGBT molemong oa bona o kenyelletsang. Pokello ea Tekano-e etselitsoeng ho khothaletsa batho ho nka leeme le tlhompho eo ba e bonang lipapaling le ho e fetolela lebaleng-e qalileng ka pokello ea Khoeli ea Khoeli ea Batho ba Batšo ka Hlakola.

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